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Tag Archives: Twitter

Poll: What do you do when someone Tweets a pirated version of your product?

I work for a software company, and naturally we’re concerned about piracy. Our internal research indicates that whenever the most recent version of our product is successfully cracked we end up losing roughly up to 10% of our revenue until we thwart the crack or release a new version.
So I have a small dilemma when [...]

Posted 17 April 2009 † Aaronontheweb § Behavioral Analysis § Twitter ‡ Comments (7) ° Also tagged: ,

The Law of Unintended Consequences and No-Follow

Of all of my del.icio.us favorites this week, I found these two stories about the highly negative impact that rel=”nofollow” has had in search to be the most fascinating.
First, let’s learn about how nofollow inadvertently creates “SEO blackholes” which end up favoring less accurate mega-sites like About.com, Answers.com, and WikiPedia instead of more accurate, more [...]

Posted 07 March 2009 † Aaronontheweb § Google § Search Engine Marketing ‡ Comments (6) ° Also tagged: , ,

Poll: Does it Creep You Out When Companies Follow You on Twitter?

Everywhere I look I see PR people recommend following your customers on Twitter – and they mean this specifically:
You see someone mention your product on Twitter via Twitter Search.
Follow them.
Observe, converse, and engage.
Sounds simple enough, right? But for the life of me I can’t get into it – I manage my company’s Twitter account and [...]

Posted 06 March 2009 † Aaronontheweb § Behavioral Analysis § Social Media ‡ Comments (6) ° Also tagged: ,

How to Syndicate del.icio.us Favorites to Twitter

Bloggers like you and me all want to build a following on Twitter for the same reason that we want more RSS subscribers for our blogs – we want to provide value to our audience and engage them with some combination of information and entertainment.
One easy form of providing this value / engagement is to [...]

Posted 30 January 2009 † Aaronontheweb § Marketing Tools § Twitter ‡ Comments (1) ° Also tagged: ,

TwittAds: A Company that Does Not Understand Advertising

TechCrunch basically made the point yesterday: TwittAds is a bad idea. I wanted to add my two cents from a the perspective of someone who spends a lot of time asking himself “would my company want to buy ads on this site?”
The point of TwittAds is thus: put advertising on your personal Twitter page and [...]

Posted 03 September 2008 † Aaronontheweb § Advertising § Bad Marketers § Twitter ‡ Comments (4) ° Also tagged: ,

Drinking the Twitter Kool-Aid

Not a week goes by when I don’t read a post about Twitter. It’s a technology that’s soaked the panties of many web 2.0 aficionados – that’s probably the most succinct, crude way to put it.
I’ve been pretty hesitant to try it out, namely because I was dubious when I heard people shouting praise from [...]

Posted 21 May 2008 † Aaronontheweb § Social Media § Twitter ‡ Comments (3) ° Also tagged: