Tag Archives: TechCrunch

Mike Arrington, A Man in Full

One of the advantages of changing Marketing Ninja to a personal format instead of an instructive format is that it allows me to discuss issues that are important in the scope of marketing but not wholly marketing unto itself. The meat of this post is an issue that is tremendously more important than marketing [...]

Understanding The Steve Gillmor Effect

Over the past two weeks TechCrunch has been struck by the Steve Gillmor phenomenon, also known as the sudden appearance of articles boasting outrageous claims written in an unintelligible, somewhat bombastic style.
Joel Spolsky was an early pioneer in the field of Gillmor translation, but as you can tell it’s a rather difficult field of study [...]