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Tag Archives: Social Networks

Is Advertising a Doomed Monetization Strategy for Social Networks?

This morning I got caught up on some of my weekend emails from MarketingCharts and I came across this gem which confirmed what I have long suspected (emphasis mine):
SocNet Ads Less Effective than Other Web Types
US online consumers who use social networking services (SNS) such as MySpace and FaceBook are less receptive to SNS ads [...]

Posted 15 December 2008 † Aaronontheweb § Advertising § Social Networks ‡ Comments (3) ° Also tagged: ,

The Simple Formula for Marketing Successfully on Social Networks

Jeremiah Owyang’s latest post, “Forrester Report: Best And Worst Of Social Network Marketing, 2008,” answers a question that came up constantly in the early days of F8 and the Facebook goldrush: “how can my business leverage the success of social networking technology?”
The answer: companies who leverage the member-to-member aspect of social networks outperform companies who [...]

Posted 19 July 2008 † Aaronontheweb § Social Networks ‡ Comments (3) ° Also tagged: