One of the advantages of changing Marketing Ninja to a personal format instead of an instructive format is that it allows me to discuss issues that are important in the scope of marketing but not wholly marketing unto itself. The meat of this post is an issue that is tremendously more important than marketing [...]
Everywhere I look I see PR people recommend following your customers on Twitter – and they mean this specifically:
You see someone mention your product on Twitter via Twitter Search.
Follow them.
Observe, converse, and engage.
Sounds simple enough, right? But for the life of me I can’t get into it – I manage my company’s Twitter account and [...]
A Short Story
You’re a successful content marketer, corporate blogger, social media manager, or whatever the title of the month is for the dedicated new media expert on-hand. You’ve invested a lot of time and effort into building a valuable marketing channel your company. You were trusted by management to go off and do your own [...]
A few weeks ago I received a friend request on StumbleUpon from a dude named Andy MacDonald who runs an SEO/Meta-Blog called Swift Media UK.
The day after I accepted his friend request I received a Stumble from Andy, asking me to read over one of his new blog articles about “engaging your readers” or something. [...]
Digg’s social networking features, and I’m not talking about the shouts, but the very core of Digg – the emphasis on recruiting your friends to sign up and subsequently vote on articles is what has moved Digg away from the diverse and different media to narrow, mainstream content.
I put together a massive resource list encompassing a large spectrum of the StumbleUpon tips and tricks last week. I knew it would take off like hot cakes on StumbleUpon, were it not for one crucial mistake.
I didn’t self-submit my article because I wanted to take the “high road”
I’ve talked about avoiding self-submitting your own [...]
I’ve written before about how it annoys me that it takes a lot of time and effort to develop powerful social media accounts. However, one of my friends is trying to learn how to use StumbleUpon in order to help promote his humor blog, so I set out to gather some resources to help him [...]
Yesterday I wrote about history bracing to repeat itself by forcing developers to pick one widget API over another for social networks like LinkedIn, Facebook, MySpace, and others. Facebook is the only platform that has a truly open API for widget developers at the moment, but that hasn’t stopped people from trying to develop third-party [...]
photo credits: woodsy
Today I read another one of Dave McClure’s entries regarding his Graphing Social Patterns conference; Dave’s post was about Facebook Application Monetization, a subject that I’ve covered on a couple of occasions.
One of Dave’s passages struck a particular chord with me:
in the discussion, one of the key items we cover is how Facebook [...]
Maybe I’m just not looking hard enough, but does it seem like .NET is getting blown out by PHP, JAVA, and even Ruby in terms of presence in social media outlets?
I started this blog partially to evangelize the .NET platform because I think it’s simply more complete and robust than mere scripting languages like PHP, [...]