I posted an entry on Working Smarter explaining how to calculate simple ROI in order to properly prioritize projects and get your co-workers to buy-in to new initiatives. I figured that my readers here might find this helpful; here’s an excerpt from “How to Calculate ROI:”
Return on Investment means a lot of things; it means [...]
About Me
My name is Aaron and I'm a content marketing manager for a small software company based out of Southern California. I'm a recovering web developer who made the transition from IT to marketing by way of total accident.
My goal with this blog is to share my insights and experiences on marketing, small business, and technology with an interactive audience.
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