Irony thy name is “Yelp.” If you haven’t been living in a cave for the past two years then you’ve surely heard of the popular social-reviews site, Yelp.
Sites like Yelp and Amazon have helped put a lot of power back into the hands of consumers over the years – the ability to aggregate and publish [...]
On Friday last week I wrote about why bloggers hate marketers. I can’t tell you the number of articles I’ve read about marketers who simply don’t understand bloggers and how awful most marketers are at trying to utilize bloggers as promotional instruments.
What none of these bloggers talk about, however, is the subject of why marketers [...]
There’s a great post on LifeHack today by Dustin Wax about "How To Get a Blogger To Promote Your Product." I originally began this blog entry as a comment on LifeHack in response to Dustin, but it quickly became evident that I’d need to dedicate an entire post to the subject.
As someone who is [...]
I have nothing but respect for Andy Beal; he “gets” online marketing and his wisdom should be heeded.
After reading about Andy Beal’s latest venture, Trackur, on ProBlogger, I decided to give it a spin. Trackur is similar to Google Alerts – it’s reputation management software.
Trackur has some obvious advantages over Google Alerts, some of which [...]