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Tag Archives: Paid Search

If You Have a Marketing Budget, You Don’t Know What You’re Doing

Last month I attended a social get-together for marketing and advertising professionals here in San Diego. I spent some time glad-handing people I didn’t know and will probably never meet again, some time collecting phone numbers and business cards, some time downing whiskey sours at the cash bar, and some time talking shop with other [...]

Posted 16 January 2009 † Aaronontheweb § Results Oriented Marketing ‡ Comments (3) ° Also tagged: ,

Windows Live Search: Using Unorthodoxy Successfully

In one of today’s TechCrunch items it was announced that Windows Live Search has seen a considerable increase in ROI for its advertisers and an overall increase in advertising revenue as a result of its unorthodox “cash-back” rewards system for users who purchased goods discovered through Live Search’s paid advertisements. The system was highly scrutinized [...]

Posted 13 November 2008 † Aaronontheweb § Advertising § Search Engine Marketing ‡ Comments (0) ° Also tagged: ,

Google’s Talking Points For Today’s Antitrust Hearings: The Only Ones Who Won’t Like Our Yahoo Deal Are Our Advertisers

TechCrunch, reporting on this morning’s antitrust hearings regarding the Google/Yahoo search deal, ran the following headline: “Google’s Talking Points For Today’s Antitrust Hearings: The Only One Who Won’t Like Our Yahoo Deal Is Microsoft.” I figured I’d go ahead and give the correct headline while I’m at it.
I know that my employer has seen a [...]

Posted 15 July 2008 † Aaronontheweb § Marketing IT § Search Engine Marketing ‡ Comments (0) ° Also tagged: , ,

Google’s Paradigm Shift: Monetizing the Second Click

Google has conducted a lot of business transactions lately that didn’t make a whole lot of sense to me, initially.
Here’s a quick list of some of Google’s recent key acquisitions, in no particular order.

In October, 2007 they acquired Jaiku, a Twitter clone, for $30 million dollars. (I liked the Uncov article better than the TechCrunch/Mashable [...]

Posted 18 December 2007 † Aaronontheweb § Google § Search Engine Marketing ‡ Comments (6) ° Also tagged: , ,