Tag Archives: iPhone

iPhail: The Marketing Failure Behind the 3G iPhone

Another year, another iPhone. This year’s 3G iPhone release didn’t quite capture the majesty of the first iPhone release, did it? I figured that Apple was shooting for true market penetration in the smart phone industry; however, like many other bloggers, I was mislead by the initial $199 price tag.
As it turns out, the costs [...]

Apple to Focus on Market Penetration instead of Market Skimming with 3G iPhone

Unless you’ve spent the past week living in a cave you’ve no doubt heard about the 3G iPhone announcement from Apple’s Worldwide Developer Conference (WWDC) last week. I’m not going to get into all of the new features introduced to the next version of the iPhone because they’re insignificant compared to the new iPhone [...]