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Tag Archives: Google

The Law of Unintended Consequences and No-Follow

Of all of my del.icio.us favorites this week, I found these two stories about the highly negative impact that rel=”nofollow” has had in search to be the most fascinating.
First, let’s learn about how nofollow inadvertently creates “SEO blackholes” which end up favoring less accurate mega-sites like About.com, Answers.com, and WikiPedia instead of more accurate, more [...]

Posted 07 March 2009 † Aaronontheweb § Google § Search Engine Marketing ‡ Comments (6) ° Also tagged: , ,

Google Pulls Out of Print Advertising

Spencer Spinnel, Director of Google Print Ads, writes:
While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the product has not created the impact that we — or our partners — wanted. As a result, we will stop offering Print Ads on February 28. [...]

Posted 20 January 2009 † Aaronontheweb § Advertising § Google ‡ Comments (2) ° Also tagged:

Google’s Talking Points For Today’s Antitrust Hearings: The Only Ones Who Won’t Like Our Yahoo Deal Are Our Advertisers

TechCrunch, reporting on this morning’s antitrust hearings regarding the Google/Yahoo search deal, ran the following headline: “Google’s Talking Points For Today’s Antitrust Hearings: The Only One Who Won’t Like Our Yahoo Deal Is Microsoft.” I figured I’d go ahead and give the correct headline while I’m at it.
I know that my employer has seen a [...]

Posted 15 July 2008 † Aaronontheweb § Marketing IT § Search Engine Marketing ‡ Comments (0) ° Also tagged: , ,

FeedBurner Is Not Your Friend

As Tom from TomsTechBlog has pointed out, a major incident that should have incited many bloggers to question Google’s modus operandi occurred with hardly a peep from the normally boisterous blogosphere.
To recap, FeedBurner’s traffic reporting service went down last weekend – no blogs were able to receive any of their normal traffic information from [...]

Posted 03 July 2008 † Aaronontheweb § Blogging ‡ Comments (8) ° Also tagged:

Google’s Paradigm Shift: Monetizing the Second Click

Google has conducted a lot of business transactions lately that didn’t make a whole lot of sense to me, initially.
Here’s a quick list of some of Google’s recent key acquisitions, in no particular order.

In October, 2007 they acquired Jaiku, a Twitter clone, for $30 million dollars. (I liked the Uncov article better than the TechCrunch/Mashable [...]

Posted 18 December 2007 † Aaronontheweb § Google § Search Engine Marketing ‡ Comments (6) ° Also tagged: , ,

So we wanted a middleware for social networks? Google OpenSocial is just that.

While I’ve been a bit behind on my buzz tapping for the week, I have been paying some attention to Google’s OpenSocial technology, which appears to be an implementation of the web 2.0 middleware concept that I described a couple of a weeks ago.
This technology may solve the “eggs in one basket” problem for web [...]

Posted 02 November 2007 † Aaronontheweb § Google § Social Media ‡ Comments (7) ° Also tagged:

Web 2.0 Middleware – Eliminate the need for social network platform dependency

Yesterday I wrote about history bracing to repeat itself by forcing developers to pick one widget API over another for social networks like LinkedIn, Facebook, MySpace, and others. Facebook is the only platform that has a truly open API for widget developers at the moment, but that hasn’t stopped people from trying to develop third-party [...]

Posted 12 October 2007 † Aaronontheweb § Social Media ‡ Comments (3) ° Also tagged: ,