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Tag Archives: Email Marketing

Email Marketing is Not Spam, And Vice Versa

If there’s one part of online marketing that I loathe it’s dealing with the jerks who write me inflammatory, offensive, and often insulting emails for doing something heinous, like sending them emails. I tweeted the other day about a C-level exec at a Fortune 500 company who sent us some pretty unkind words regarding an [...]

Posted 21 January 2009 † Aaronontheweb § Email Marketing ‡ Comments (5) ° Also tagged:

Customers Pick Static Documents over Blog Entries 8 to 1 on Average

In my previous post I speculated as to whether or not most customers would prefer to be sold on a product through a blog or a static office document, like a PDF or a Microsoft Word document.
We’ve executed some email campaigns over the past month to test this theory. Here are the details that I [...]

Posted 05 June 2008 † Aaronontheweb § Blogging § Content Marketing ‡ Comments (4) ° Also tagged: ,