Irony thy name is “Yelp.” If you haven’t been living in a cave for the past two years then you’ve surely heard of the popular social-reviews site, Yelp.
Sites like Yelp and Amazon have helped put a lot of power back into the hands of consumers over the years – the ability to aggregate and publish [...]
Consumer activist sites like The Consumerist and online review aggregators like Yelp and Amazon have helped put more power into the hands of the consumers; corporations who run unethical marketing campaigns or ones that treat their customers poorly are rightly ousted by sites like these.
Ultimately bad reviews and stories from these sites force companies [...]