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Tag Archives: Blogging

Understanding the Insignificance of Your Web Traffic

I suspect that this morning’s Wall Street Journal piece by Mark Penn, America’s Newest Profession: Blogging, is going to go viral in the blogosphere, but not for the reasons that he intended. Rather, it’s going to go viral due to the disputes over this section of his article (emphasis mine):
It takes about 100,000 unique visitors [...]

Posted 21 April 2009 † Aaronontheweb § Blogging § Pricing § Sponsorships ‡ Comments (4) ° Also tagged: , ,

Customers Pick Static Documents over Blog Entries 8 to 1 on Average

In my previous post I speculated as to whether or not most customers would prefer to be sold on a product through a blog or a static office document, like a PDF or a Microsoft Word document.
We’ve executed some email campaigns over the past month to test this theory. Here are the details that I [...]

Posted 05 June 2008 † Aaronontheweb § Blogging § Content Marketing ‡ Comments (4) ° Also tagged: ,

Are Most Customers too Old School to be Sold through a Blog?

I’ve always wanted an excuse to use a fisticuffs image on my blog – I guess all of that Yahoo/MSFT drama would have been a good time, but this will suffice.
I’ve tried three times to write a good, anecdotal lead-in for this post. I’m going to have to say “to hell with it” at this [...]

Posted 03 June 2008 † Aaronontheweb § Blogging § Content Marketing ‡ Comments (6) ° Also tagged:

Linkbait – Why Regular Readers May Stop Reading Yours

Linkbait works well at drawing in new readers, because linkbait posts have efficient headlines and readily digestible content, like lists. However, they get old, and some readers like myself, find that linkbait posts have little to offer after a while. Here’s why

Posted 03 March 2008 † Aaronontheweb § Blogging ‡ Comments (0) ° Also tagged: