Tag Archives: Blogging for Business

When New Media Marketers Need to Say "No"

A Short Story
You’re a successful content marketer, corporate blogger, social media manager, or whatever the title of the month is for the dedicated new media expert on-hand. You’ve invested a lot of time and effort into building a valuable marketing channel your company. You were trusted by management to go off and do your own [...]

BFB: Building authority with trackbacks, pingbacks, and comments

In my previous entries on Blogging for Business I discussed how blogging can help improve your business and blogging for your customers versus blogging for your business.
Today we’re going to discuss how trackbacks, pingbacks, and comments on other blogs can improve your search rankings on popular engines like Google, Yahoo, and Live.com; increase your [...]