Consumer activist sites like The Consumerist and online review aggregators like Yelp and Amazon have helped put more power into the hands of the consumers; corporations who run unethical marketing campaigns or ones that treat their customers poorly are rightly ousted by sites like these.
Ultimately bad reviews and stories from these sites force companies [...]
About Me
My name is Aaron and I'm a content marketing manager for a small software company based out of Southern California. I'm a recovering web developer who made the transition from IT to marketing by way of total accident.
My goal with this blog is to share my insights and experiences on marketing, small business, and technology with an interactive audience.
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