Tag Archives: AdWords

Google’s Paradigm Shift: Monetizing the Second Click

Google has conducted a lot of business transactions lately that didn’t make a whole lot of sense to me, initially.
Here’s a quick list of some of Google’s recent key acquisitions, in no particular order.

In October, 2007 they acquired Jaiku, a Twitter clone, for $30 million dollars. (I liked the Uncov article better than the TechCrunch/Mashable [...]