Comments on: Google’s Paradigm Shift: Monetizing the Second Click

By: Is Google Too Impulsive?

Is Google Too Impulsive? — Thu, 07 Feb 2008 05:28:50 +0000

[...] who is aggressively pursuing online real-estate to help them monetize the "second click" in addition to the first, scrambled to respond; after all, Google, an innovative company in their own right, is trying to [...]

By: 8 Bold Predictions for Web 2.0 in 2008 | AjaxNinja

8 Bold Predictions for Web 2.0 in 2008 | AjaxNinja — Wed, 02 Jan 2008 23:52:17 +0000

[...] is sitting comfortably at around $690.50 as I am writing this post. I have written before about how Google is making moves to become the world’s most powerful advertising network and how it̵… and I have no doubt that the expansion of AdSense will be Google’s breadwinner for the next [...]

By: Aaronontheweb

Aaronontheweb — Thu, 20 Dec 2007 06:10:04 +0000

@Hamy and Extend

Thanks for the props!

@Chinh Do,

I think Google runs the risk of incurring the wrath of a very pissed off horde of contributors who weren’t interested in donations in the first place. In addition, how will Google determine which ONE of the many editors receives AdSense impressions as a result of his or her contributions to Knol? Isn’t the point of WikiPedia collaborative editing, meaning many editors all add their thoughts and additional insights for the altruistic sake of contribution itself?

Google might end up pissing off a lot of people by threatening WikiPedia. I guarantee you that when Knol launches Google will adjust the PageRank scores in order to bump WikiPedia further down the search listings. That kind of monopolistic conflict of interest is the sort of behavior that could potentially land Google in front of the DOJ Anti-Trust unit, ala Microsoft. For a company whose motto is “Don’t Be Evil,” they sure seem to be carrying themselves about in a very heavy-handed way with Knol.

By: Chinh Do

Chinh Do — Thu, 20 Dec 2007 03:45:06 +0000

Great analysis. I think they should leave Wikipedia alone but from a business perspective, it makes sense for Google. In the last year or so, I have seen Wikipedia at the top of the search result for most searches.

By: Extend Golf

Extend Golf — Thu, 20 Dec 2007 02:00:30 +0000

When Google purchased double click, this line of thinking crossed my mind as well. Control the Ads, control the Internet.

I think that the next logical progression for Google will be for them to expand on their offering of ad types and styles. While the typical text based classic AdSense ads are performing well, conversions are going down.

I think that you’re dead on with Google’s larger goal of pageviews and eyeballs.

By: Hamy

Hamy — Thu, 20 Dec 2007 01:25:17 +0000

Jesus……awesome

very well done post aaron