http://www.marketing-ninja.com/results-oriented-marketing/how-to-calculate-roi/ The Gruesome Diary of an Online Marketer Tue, 01 Sep 2009 05:51:46 -0700 http://wordpress.org/?v=2.8.4 hourly 1 http://www.marketing-ninja.com/results-oriented-marketing/how-to-calculate-roi/comment-page-1/#comment-2787 Ian Farmer Tue, 17 Mar 2009 21:11:25 +0000 http://www.marketing-ninja.com/?p=571#comment-2787 You are spot on using ROI internally for buy in and prioritising. What about the intangibles though? This "feels like a better project", we like the "brand on this", this is the "vision". Look to make the intangibles tangible and prove ROI on these too. Today I helped someone prove ROI on membership in a chamber of commerce in a down economy when all they thought they had to offer was "a place to meet and get moral support". Well just supposing these people meet, they "pump each other up", they feel better, they go and make a more confident sales pitch, because the pitch is confident they get an order. Hey presto - feel better = confident = sell more = ROI on "just getting together", OK simple example but get the idea? Make the intangible tangible and you can measure it. You are spot on using ROI internally for buy in and prioritising. What about the intangibles though? This “feels like a better project”, we like the “brand on this”, this is the “vision”. Look to make the intangibles tangible and prove ROI on these too. Today I helped someone prove ROI on membership in a chamber of commerce in a down economy when all they thought they had to offer was “a place to meet and get moral support”. Well just supposing these people meet, they “pump each other up”, they feel better, they go and make a more confident sales pitch, because the pitch is confident they get an order. Hey presto – feel better = confident = sell more = ROI on “just getting together”, OK simple example but get the idea? Make the intangible tangible and you can measure it.

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