Comments on: Dell and Microsoft Should Take a Page from Governor Palin’s Handbook http://www.marketing-ninja.com/marketing-strategy/dell-and-microsoft-should-take-a-page-from-governor-palins-handbook/ The Gruesome Diary of an Online Marketer Wed, 07 Jan 2009 02:21:18 +0000 http://wordpress.org/?v=2.5.1 By: Jonathan loves Innovative Marketing http://www.marketing-ninja.com/marketing-strategy/dell-and-microsoft-should-take-a-page-from-governor-palins-handbook/#comment-2230 Jonathan loves Innovative Marketing Wed, 22 Oct 2008 18:38:28 +0000 http://www.marketing-ninja.com/marketing-strategy/dell-and-microsoft-should-take-a-page-from-governor-palins-handbook/#comment-2230 The thing most people don't realize is that a brand does not belong to them. The brand belongs to everyone else, and the brand is established by whatever people say about you and their experiences with you. All you can control is what you do and what you say, which directly affects how people perceive you (or your company). So Palin and Microsoft have a good opportunity to re-brand themselves. The thing most people don’t realize is that a brand does not belong to them. The brand belongs to everyone else, and the brand is established by whatever people say about you and their experiences with you. All you can control is what you do and what you say, which directly affects how people perceive you (or your company). So Palin and Microsoft have a good opportunity to re-brand themselves.

]]> By: Aaronontheweb http://www.marketing-ninja.com/marketing-strategy/dell-and-microsoft-should-take-a-page-from-governor-palins-handbook/#comment-2090 Aaronontheweb Fri, 05 Sep 2008 17:13:56 +0000 http://www.marketing-ninja.com/marketing-strategy/dell-and-microsoft-should-take-a-page-from-governor-palins-handbook/#comment-2090 Jolene, Yep, these are the "Mojave Experiment" ads that I mentioned in the article. It's a great start for Microsoft but it needs more air time. Jolene,

Yep, these are the “Mojave Experiment” ads that I mentioned in the article. It’s a great start for Microsoft but it needs more air time.

]]> By: Spam Filters & Anti Spam Filters http://www.marketing-ninja.com/marketing-strategy/dell-and-microsoft-should-take-a-page-from-governor-palins-handbook/#comment-2089 Spam Filters & Anti Spam Filters Fri, 05 Sep 2008 17:07:48 +0000 http://www.marketing-ninja.com/marketing-strategy/dell-and-microsoft-should-take-a-page-from-governor-palins-handbook/#comment-2089 Microsoft recently (I say this loosely because I don't have dates) released a series of videos - much like the Carls Jr. commercials - that shows users trying out a "The Newest Windows Operating System". They christen it with a false name, and ask users to give it a test run. The Guinea Pigs have already expressed their distaste of Windows Vista, and start fiddling with this "new" system. The users love it, they say it's excellent, the speed, the performance is outstanding - only to find out what they just experienced was the Windows Vista operating system. I believe the videos are only available online, I haven't seen them on television - but why not? It's a great technique to show how "word of mouth" has changed the entire perspective of users, some of which who haven't even actually used Windows Vista. -Jolene Microsoft recently (I say this loosely because I don’t have dates) released a series of videos - much like the Carls Jr. commercials - that shows users trying out a “The Newest Windows Operating System”. They christen it with a false name, and ask users to give it a test run. The Guinea Pigs have already expressed their distaste of Windows Vista, and start fiddling with this “new” system.

The users love it, they say it’s excellent, the speed, the performance is outstanding - only to find out what they just experienced was the Windows Vista operating system.

I believe the videos are only available online, I haven’t seen them on television - but why not? It’s a great technique to show how “word of mouth” has changed the entire perspective of users, some of which who haven’t even actually used Windows Vista.

-Jolene

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