Marketing Ninja

I figured that you all might enjoy this, but I put up a quick post over at Working Smarter entitled: Everyone in Your Organization Should Understand Marketing.

Here’s a quick taste:

Everyone from the System Administrator to the Shipping Clerk needs to understand how their work helps the organization advance – they need to understand their organization’s value proposition and how their work fulfills it.

If they don’t understand, then they are much more likely to make counter-productive decisions which ultimately hurt your organization’s ability to meet its goals.

Let me know how you like it!

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