Spencer Spinnel, Director of Google Print Ads, writes:
While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the product has not created the impact that we — or our partners — wanted. As a result, we will stop offering Print Ads on February 28. For advertisers who have campaigns already booked, we will place their ads through March 31.
We launched our Print Ads program with 50 newspaper partners in November 2006 and, with the cooperation of our partners, were able to expand the network to include more than 800 U.S. newspapers.
One of Google’s account executives pitched this service to us in the past, and we had to say “no.” The value of AdWords / AdSense comes from being able to accurately measure the impact that each ad unit has in the overall marketing mix. Print Advertising defies that model entirely and presents a situation where the bulk of the cost and ROI are always unknown.
Hat tip to TechCrunch for the lead story.
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Comments 1
If they were smart, and I certainly hope they are, they should try an actual real advertising service. They should really link up with this company Ive been using for a while now. http://adwido.com. They are Very reliable and prompt at getting my message out.
Posted 24 Jun 2009 at 1:17 pm ¶Trackbacks & Pingbacks 1
[...] theory has always been that Google will find a way to monetize the property. However, having pulled out of newspaper print advertising, and pulled out of their radio advertising program, one should consider whether the maxim that [...]
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