I came across an entry on TomsTechBlog entitled “Influencers of the Tipping Point,” which linked to the more bluntly titled Valleywag article “Why sponsoring bloggers is a waste of money.” The short version of the story is thus: Seagate sponsored critically acclaimed techblogger/habitual overenthusiast Robert Scoble only to see their stock drop 35% in price [...]
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