Category Archives: Sponsorships

Understanding the Insignificance of Your Web Traffic

I suspect that this morning’s Wall Street Journal piece by Mark Penn, America’s Newest Profession: Blogging, is going to go viral in the blogosphere, but not for the reasons that he intended. Rather, it’s going to go viral due to the disputes over this section of his article (emphasis mine):
It takes about 100,000 unique visitors [...]

Influencer Marketing is Not Dead

I came across an entry on TomsTechBlog entitled “Influencers of the Tipping Point,” which linked to the more bluntly titled Valleywag article “Why sponsoring bloggers is a waste of money.” The short version of the story is thus: Seagate sponsored critically acclaimed techblogger/habitual overenthusiast Robert Scoble only to see their stock drop 35% in price [...]