This morning I got caught up on some of my weekend emails from MarketingCharts and I came across this gem which confirmed what I have long suspected (emphasis mine):
SocNet Ads Less Effective than Other Web Types
US online consumers who use social networking services (SNS) such as MySpace and FaceBook are less receptive to SNS ads [...]
Jeremiah Owyang’s latest post, “Forrester Report: Best And Worst Of Social Network Marketing, 2008,” answers a question that came up constantly in the early days of F8 and the Facebook goldrush: “how can my business leverage the success of social networking technology?”
The answer: companies who leverage the member-to-member aspect of social networks outperform companies who [...]
Today I read on RW/W about “How to Make Facebook Useful Again.” Speaking as someone who just graduated from college a week ago, I can tell you that Facebook’s utility has plummeted drastically since I was a freshman.
A few weeks ago one of my college friends installed an application which spammed my feed every day [...]
A few weeks ago I received a friend request on StumbleUpon from a dude named Andy MacDonald who runs an SEO/Meta-Blog called Swift Media UK.
The day after I accepted his friend request I received a Stumble from Andy, asking me to read over one of his new blog articles about “engaging your readers” or something. [...]
A couple of months ago when Google purchased Jaiku for $30m I confided the following to one of my schoolmates who interned for a high-profile I-Bank in New York:
To be honest, this acquisition seems outright stupid to me; Google could develop its own service for less than that, plus the service doesn’t seem particularly [...]
Props to Korayem for Stumbling the AddOn Studio for WoW.
It’s not often that I get to mention WoW in the subjects that I blog about on AjaxNinja, but this article practically wrote itself the moment I saw the AddOn Studio for World of Warcraft on CodePlex.
What is an addon for World of Warcraft?
If you [...]
The biggest story in online business for 2007 was (arguably) Facebook’s rise to power and the onslaught of relentless hype & buzz after the announcement of the F8 platform. I have blogged many of my thoughts about proper approaches to monetizing Facebook applications I haven’t yet discussed Facebook’s "grand strategy" to produce some profit [...]
The New Year is here and a number of the Web 2.0 blogs have looked at the highs and lows from 2007, but I want to focus on the tech frontier and what’s coming down the pike for Web 2.0.
1. Google Sees Failure for the First Time
According to Yahoo! Finance, GOOG is sitting comfortably at [...]