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The Gruesome Diary of an Online Marketer

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Consumer activist sites like The Consumerist and online review aggregators like Yelp and Amazon have helped put more power into the hands of the consumers; corporations who run unethical marketing campaigns or ones that treat their customers poorly are rightly ousted by sites like these.
Ultimately bad reviews and stories from these sites force companies [...]

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Another year, another iPhone. This year’s 3G iPhone release didn’t quite capture the majesty of the first iPhone release, did it? I figured that Apple was shooting for true market penetration in the smart phone industry; however, like many other bloggers, I was mislead by the initial $199 price tag.
As it turns out, the costs [...]

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Over the past two weeks TechCrunch has been struck by the Steve Gillmor phenomenon, also known as the sudden appearance of articles boasting outrageous claims written in an unintelligible, somewhat bombastic style.
Joel Spolsky was an early pioneer in the field of Gillmor translation, but as you can tell it’s a rather difficult field of study [...]

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