Category Archives: Public Relations

Yelp Doesn’t Like the Taste of its Own Medicine

Irony thy name is “Yelp.” If you haven’t been living in a cave for the past two years then you’ve surely heard of the popular social-reviews site, Yelp.

Sites like Yelp and Amazon have helped put a lot of power back into the hands of consumers over the years – the ability to aggregate and publish [...]

Command and Control Companies Need Critical Thinkers, Despite Popular Belief

Looks like The Grinch is in the driver’s seat of one particular Wal-Mart location this Christmas. So some out-of-work mortgage executive:

Patronizes Wal-Mart for a decent sum of money ($1,300);
Goes outside the store dressed as Santa;
Hands out the cards to customers walking into the store, which pretty much guarantees that those customers are going to buy [...]

Online Review Sites Should Offer Vendors a Chance for Rebuttal

Consumer activist sites like The Consumerist and online review aggregators like Yelp and Amazon have helped put more power into the hands of the consumers; corporations who run unethical marketing campaigns or ones that treat their customers poorly are rightly ousted by sites like these.
Ultimately bad reviews and stories from these sites force companies [...]

iPhail: The Marketing Failure Behind the 3G iPhone

Another year, another iPhone. This year’s 3G iPhone release didn’t quite capture the majesty of the first iPhone release, did it? I figured that Apple was shooting for true market penetration in the smart phone industry; however, like many other bloggers, I was mislead by the initial $199 price tag.
As it turns out, the costs [...]

Understanding The Steve Gillmor Effect

Over the past two weeks TechCrunch has been struck by the Steve Gillmor phenomenon, also known as the sudden appearance of articles boasting outrageous claims written in an unintelligible, somewhat bombastic style.
Joel Spolsky was an early pioneer in the field of Gillmor translation, but as you can tell it’s a rather difficult field of study [...]

A Handful Web 2.0 News Releases that I Never Want to Read, Ever

I spend a lot of time reading blog entries on the subject of Web 2.0 and business activities related to Web 2.0 every day; I read them before I even check out the latest headlines on Drudge. All-too-often I come across some headlines on TechCrunch, Mashable, ReadWriteWeb, and, to my ever-lasting surprise and disgust, VentureBeat [...]