On the “buy path” in my company’s e-commerce system we reserve a tiny slice of on-screen real-estate for customer comments about their pre-purchase experience with us.
These comments are then sent to all of the employees who care to subscribe to them (and one customer support person who has to respond to any service issues that [...]
About Me
My name is Aaron and I'm a content marketing manager for a small software company based out of Southern California. I'm a recovering web developer who made the transition from IT to marketing by way of total accident.
My goal with this blog is to share my insights and experiences on marketing, small business, and technology with an interactive audience.
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