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Category Archives: Personal

Mike Arrington, A Man in Full

One of the advantages of changing Marketing Ninja to a personal format instead of an instructive format is that it allows me to discuss issues that are important in the scope of marketing but not wholly marketing unto itself. The meat of this post is an issue that is tremendously more important than marketing [...]

Posted 18 March 2009 † Aaronontheweb § Blogging ‡ Comments (0) ° Tagged: , , ,

When You’re Forced to Do It Wrong

You’re a smart guy or gal in your company’s marketing department. One of your initiatives hasn’t been performing well and you decide to investigate. You spend days pouring over ProClarity reports, Google Analytics data, WebTrends, and on and on and on.
You figure it out – you discover that your organization is doing something fundamentally wrong [...]

Posted 29 January 2009 † Aaronontheweb § Marketing Process ‡ Comments (4) ° Tagged: ,

Entrepreneurial Success Requires Entrepreneurial Failure

My reply to an insightful post written by Jessica Mah, a blogger I had never heard of before – Why 99% of Entrepreneurs Fail: Because they don’t do anything.
I’ve had more ideas than I can count, implemented many of them, but never taken one and ran with it. Most of those projects I implemented were [...]

Posted 22 January 2009 † Aaronontheweb § Entrepreneurs ‡ Comments (1) ° Tagged: ,

Marketing Ninja Spared From Death

I posted a tweet a few days ago asking my followers whether or not I should terminate Marketing Ninja, and having thought about it I decided not to. I was awfully tempted to tie the blog up to a fence post like Old Yeller, but ultimately I decided not to. "Why in the hell [...]

Posted 15 January 2009 † Aaronontheweb § ‡ Comments (0) ° Tagged: , , ,