There are a lot of things that annoy me about Web 2.0 - the lack of sound business models, the buzz-driven approach to investment, the return of pastel colors, but I don’t think anything bothers me more than the cutesy culture that pervades this entire quadrant of the IT sector.
Yahoo and Google started the [...]

I use the word “first” because I’m sure there are other cardinal sins that marketers commit, but at the moment I want to focus on one that is particularly egregious. So what’s the first cardinal sin of marketing?
The first, and arguably most outrageous, cardinal sin of marketing is to sacrifice long-term objectives in order to [...]

Preface: This is a post about marketing, not about politics. Should you be inclined to submit comments, please bear this in mind. Political comments aren’t going to get published.
What do Dell, Microsoft, and Governor Palin all have in common? They let their competition succeed at defining them. This is a major marketing problem; short of [...]

Unless you’ve spent the past week living in a cave you’ve no doubt heard about the 3G iPhone announcement from Apple’s Worldwide Developer Conference (WWDC) last week. I’m not going to get into all of the new features introduced to the next version of the iPhone because they’re insignificant compared to the new iPhone [...]