Category Archives: Marketing Process

Everyone in Your Organization Should Understand Marketing – Working Smarter

I figured that you all might enjoy this, but I put up a quick post over at Working Smarter entitled: Everyone in Your Organization Should Understand Marketing.
Here’s a quick taste:
Everyone from the System Administrator to the Shipping Clerk needs to understand how their work helps the organization advance – they need to understand their organization’s [...]

When You’re Forced to Do It Wrong

You’re a smart guy or gal in your company’s marketing department. One of your initiatives hasn’t been performing well and you decide to investigate. You spend days pouring over ProClarity reports, Google Analytics data, WebTrends, and on and on and on.
You figure it out – you discover that your organization is doing something fundamentally wrong [...]