I came across an entry on TomsTechBlog entitled “Influencers of the Tipping Point,” which linked to the more bluntly titled Valleywag article “Why sponsoring bloggers is a waste of money.” The short version of the story is thus: Seagate sponsored critically acclaimed techblogger/habitual overenthusiast Robert Scoble only to see their stock drop 35% in price [...]
About Me
My name is Aaron and I'm a content marketing manager for a small software company based out of Southern California. I'm a recovering web developer who made the transition from IT to marketing by way of total accident.
My goal with this blog is to share my insights and experiences on marketing, small business, and technology with an interactive audience.
Subscribe
TwitterCounter
Archives
Blogroll
-
Recent Posts
- Understanding the Insignificance of Your Web Traffic
- Poll: What do you do when someone Tweets a pirated version of your product?
- Everyone in Your Organization Should Understand Marketing – Working Smarter
- Mike Arrington, A Man in Full
- How to Calculate ROI
- The Law of Unintended Consequences and No-Follow
- Poll: Does it Creep You Out When Companies Follow You on Twitter?
- Super Soaker Teaches Us Why Focus Groups Are Important
- And This is Why the Stock Market is Crashing
- Would You Adopt Something Just Because It’s Free?
Meta