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Category Archives: Google

The Law of Unintended Consequences and No-Follow

Of all of my del.icio.us favorites this week, I found these two stories about the highly negative impact that rel=”nofollow” has had in search to be the most fascinating.
First, let’s learn about how nofollow inadvertently creates “SEO blackholes” which end up favoring less accurate mega-sites like About.com, Answers.com, and WikiPedia instead of more accurate, more [...]

Posted 07 March 2009 † Aaronontheweb § Search Engine Marketing ‡ Comments (6) ° Tagged: , , ,

Google Pulls Out of Print Advertising

Spencer Spinnel, Director of Google Print Ads, writes:
While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the product has not created the impact that we — or our partners — wanted. As a result, we will stop offering Print Ads on February 28. [...]

Posted 20 January 2009 † Aaronontheweb § Advertising ‡ Comments (2) ° Tagged: ,

My Google Docs Experiment: is it Really an Adequate MS Office Replacement?

In early December I picked up my new Dell XPS M1330 laptop which I ordered without any Microsoft Office products preloaded on it. I decided that for a month or so I would try life without Microsoft Office and see if Google Docs could really fill in the void. After all, Michael Arrington said he [...]

Posted 23 January 2008 † Aaronontheweb § Software ‡ Comments (19) ° Tagged: ,

Google’s Paradigm Shift: Monetizing the Second Click

Google has conducted a lot of business transactions lately that didn’t make a whole lot of sense to me, initially.
Here’s a quick list of some of Google’s recent key acquisitions, in no particular order.

In October, 2007 they acquired Jaiku, a Twitter clone, for $30 million dollars. (I liked the Uncov article better than the TechCrunch/Mashable [...]

Posted 18 December 2007 † Aaronontheweb § Search Engine Marketing ‡ Comments (6) ° Tagged: , , ,

So we wanted a middleware for social networks? Google OpenSocial is just that.

While I’ve been a bit behind on my buzz tapping for the week, I have been paying some attention to Google’s OpenSocial technology, which appears to be an implementation of the web 2.0 middleware concept that I described a couple of a weeks ago.
This technology may solve the “eggs in one basket” problem for web [...]

Posted 02 November 2007 † Aaronontheweb § Social Media ‡ Comments (7) ° Tagged: ,