I couldn’t agree more with the sentiment from Harvard Business Review’s John Quelch, who penned an excellent article called “How Better Marketing Elected Barack Obama:”
But, even so, for an inexperienced single term African-American senator tagged with the most liberal voting record to defeat the heir apparent in his own party and then go on to [...]

Preface: This is a post about marketing, not about politics. Should you be inclined to submit comments, please bear this in mind. Political comments aren’t going to get published.
What do Dell, Microsoft, and Governor Palin all have in common? They let their competition succeed at defining them. This is a major marketing problem; short of [...]

TechCrunch basically made the point yesterday: TwittAds is a bad idea. I wanted to add my two cents from a the perspective of someone who spends a lot of time asking himself “would my company want to buy ads on this site?”
The point of TwittAds is thus: put advertising on your personal Twitter page and [...]