Back when I was just getting started blogging I made a mistake that I think many new bloggers make - I started blogging about blogging because I wanted to share my excitement, my new experiences with my developing audience.
Most new bloggers who get sucked into that morass quickly veer into another vapid tangent, [...]

In my previous post I speculated as to whether or not most customers would prefer to be sold on a product through a blog or a static office document, like a PDF or a Microsoft Word document.
We’ve executed some email campaigns over the past month to test this theory. Here are the details that I [...]

I’ve always wanted an excuse to use a fisticuffs image on my blog - I guess all of that Yahoo/MSFT drama would have been a good time, but this will suffice.
I’ve tried three times to write a good, anecdotal lead-in for this post. I’m going to have to say “to hell with it” at this [...]

The other day I’m browsing Monster.com, looking for a job, and I come across one that I find interesting. I visit the company’s website and start gathering information about their product line; I read the basic copy written about the product line and then I see a bunch of links to case studies, additional information, [...]