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Category Archives: Content Marketing

When New Media Marketers Need to Say "No"

A Short Story
You’re a successful content marketer, corporate blogger, social media manager, or whatever the title of the month is for the dedicated new media expert on-hand. You’ve invested a lot of time and effort into building a valuable marketing channel your company. You were trusted by management to go off and do your own [...]

Posted 20 January 2009 † Aaronontheweb § Blogging for Business § Social Media ‡ Comments (3) ° Tagged: , , ,

Busting the Myths of Corporate Blogging

Back when I was just getting started blogging I made a mistake that I think many new bloggers make – I started blogging about blogging because I wanted to share my excitement, my new experiences with my developing audience.
Most new bloggers who get sucked into that morass quickly veer into another vapid tangent, [...]

Posted 01 August 2008 † Aaronontheweb § Blogging for Business ‡ Comments (1) ° Tagged: ,

Customers Pick Static Documents over Blog Entries 8 to 1 on Average

In my previous post I speculated as to whether or not most customers would prefer to be sold on a product through a blog or a static office document, like a PDF or a Microsoft Word document.
We’ve executed some email campaigns over the past month to test this theory. Here are the details that I [...]

Posted 05 June 2008 † Aaronontheweb § Blogging ‡ Comments (4) ° Tagged: , ,

Are Most Customers too Old School to be Sold through a Blog?

I’ve always wanted an excuse to use a fisticuffs image on my blog – I guess all of that Yahoo/MSFT drama would have been a good time, but this will suffice.
I’ve tried three times to write a good, anecdotal lead-in for this post. I’m going to have to say “to hell with it” at this [...]

Posted 03 June 2008 † Aaronontheweb § Blogging ‡ Comments (6) ° Tagged: ,

What’s the Point of Having Content About Your Product If You Don’t Let People Read It?

The other day I’m browsing Monster.com, looking for a job, and I come across one that I find interesting. I visit the company’s website and start gathering information about their product line; I read the basic copy written about the product line and then I see a bunch of links to case studies, additional information, [...]

Posted 01 May 2008 † Aaronontheweb § ‡ Comments (3) ° Tagged: ,