Category Archives: Blogging

Understanding the Insignificance of Your Web Traffic

I suspect that this morning’s Wall Street Journal piece by Mark Penn, America’s Newest Profession: Blogging, is going to go viral in the blogosphere, but not for the reasons that he intended. Rather, it’s going to go viral due to the disputes over this section of his article (emphasis mine):
It takes about 100,000 unique visitors [...]

Mike Arrington, A Man in Full

One of the advantages of changing Marketing Ninja to a personal format instead of an instructive format is that it allows me to discuss issues that are important in the scope of marketing but not wholly marketing unto itself. The meat of this post is an issue that is tremendously more important than marketing [...]

FeedBurner Is Not Your Friend

As Tom from TomsTechBlog has pointed out, a major incident that should have incited many bloggers to question Google’s modus operandi occurred with hardly a peep from the normally boisterous blogosphere.
To recap, FeedBurner’s traffic reporting service went down last weekend – no blogs were able to receive any of their normal traffic information from [...]

Customers Pick Static Documents over Blog Entries 8 to 1 on Average

In my previous post I speculated as to whether or not most customers would prefer to be sold on a product through a blog or a static office document, like a PDF or a Microsoft Word document.
We’ve executed some email campaigns over the past month to test this theory. Here are the details that I [...]

Are Most Customers too Old School to be Sold through a Blog?

I’ve always wanted an excuse to use a fisticuffs image on my blog – I guess all of that Yahoo/MSFT drama would have been a good time, but this will suffice.
I’ve tried three times to write a good, anecdotal lead-in for this post. I’m going to have to say “to hell with it” at this [...]

Four Options to Consider When Your Content is Plagiarized

This is a sample post from my Field Guide to Social Marketing.
I was reading up on DotNetKicks when I came across the most interesting headline I have ever seen on the site, “How YOUR tech blog posts are RIPPED OFF while you sleep!”
The post comes from Mike Duncan, a C# blogger, who discovered that a [...]

The Truth About Your Blog’s Audience: The 80-20 Rule

80% (84%, actually) of the time spent on blogs comes from 20% of the audience, a comScore study finds; this presents an opportunity to develop a unique audience for your blog.

Linkbait – Why Regular Readers May Stop Reading Yours

Linkbait works well at drawing in new readers, because linkbait posts have efficient headlines and readily digestible content, like lists. However, they get old, and some readers like myself, find that linkbait posts have little to offer after a while. Here’s why

AjaxNinja’s New Year Makeover

I’d like to say "Happy New Year" to all of my readers before I get into the details of my AjaxNinja’s new look!
New Theme: Modified ProSense
The first major change I made was taking Dosh Dosh’s AdSense-ready "ProSense" WordPress theme and modifying it to suit AjaxNinja’s needs. I didn’t want the theme to look EXACTLY like [...]

Two quick BlogEngine.NET bug reports, plus how BlogEngine.NET handles traffic waves

I’m going to have a bigger post up this week about my new blog project that I’ve started, but I wanted to describe some bug issues that I’ve found with BlogEngine.NET in the course of running that project.
Yes, I’m using BlogEngine.NET (Community Server didn’t work out for reasons that I will explain later this week; [...]