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Category Archives: Behavioral Analysis

Poll: What do you do when someone Tweets a pirated version of your product?

I work for a software company, and naturally we’re concerned about piracy. Our internal research indicates that whenever the most recent version of our product is successfully cracked we end up losing roughly up to 10% of our revenue until we thwart the crack or release a new version.
So I have a small dilemma when [...]

Posted 17 April 2009 † Aaronontheweb § Twitter ‡ Comments (7) ° Tagged: , ,

Poll: Does it Creep You Out When Companies Follow You on Twitter?

Everywhere I look I see PR people recommend following your customers on Twitter – and they mean this specifically:
You see someone mention your product on Twitter via Twitter Search.
Follow them.
Observe, converse, and engage.
Sounds simple enough, right? But for the life of me I can’t get into it – I manage my company’s Twitter account and [...]

Posted 06 March 2009 † Aaronontheweb § Social Media ‡ Comments (6) ° Tagged: , ,

And This is Why the Stock Market is Crashing

I couldn’t help but notice this comment from Christoper Buckley’s Daily Beast entry this morning “The Audacity of Nope:”
Next, I suppose this is because I don’t live in a rich area, and in fact don’t know anyone who is rich as John McCain would define it, but I don’t care how high taxes go on [...]

Posted 02 March 2009 † Aaronontheweb § Market Analysis ‡ Comments (14) ° Tagged: , ,

Would You Adopt Something Just Because It’s Free?

A simple Tweet from Talent Zoo CEO Rick Myers sent that little hamster in my brain off onto a furious wheel-rotating rampage this morning. I’m the sort of person who is very hesitant to get my company to adopt something that’s “free” because nothing is truly “free.”
Everything has an associated cost with it, whether it’s [...]

Posted 27 February 2009 † Aaronontheweb § Pricing ‡ Comments (4) ° Tagged: ,