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Category Archives: Advertising

Google Pulls Out of Print Advertising

Spencer Spinnel, Director of Google Print Ads, writes:
While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the product has not created the impact that we — or our partners — wanted. As a result, we will stop offering Print Ads on February 28. [...]

Posted 20 January 2009 † Aaronontheweb § Google ‡ Comments (2) ° Tagged: ,

Microsoft Needs More Quality Assurance for Their Advertising Department, In Addition to Everything Else

That’s a nice Macbook running your Windows-only software you’ve got there, Microsoft.

Speaking as someone who’s taken a recent interest in music appreciation, the concept of SongSmith seems like something that would be fun. What could be more fun than being able to have a piece of software automatically generate tunes to match your singing? Using [...]

Posted 15 January 2009 † Aaronontheweb § ‡ Comments (0) ° Tagged: , , , ,

Is Advertising a Doomed Monetization Strategy for Social Networks?

This morning I got caught up on some of my weekend emails from MarketingCharts and I came across this gem which confirmed what I have long suspected (emphasis mine):
SocNet Ads Less Effective than Other Web Types
US online consumers who use social networking services (SNS) such as MySpace and FaceBook are less receptive to SNS ads [...]

Posted 15 December 2008 † Aaronontheweb § Social Networks ‡ Comments (3) ° Tagged: , ,

Windows Live Search: Using Unorthodoxy Successfully

In one of today’s TechCrunch items it was announced that Windows Live Search has seen a considerable increase in ROI for its advertisers and an overall increase in advertising revenue as a result of its unorthodox “cash-back” rewards system for users who purchased goods discovered through Live Search’s paid advertisements. The system was highly scrutinized [...]

Posted 13 November 2008 † Aaronontheweb § Search Engine Marketing ‡ Comments (0) ° Tagged: , ,

TwittAds: A Company that Does Not Understand Advertising

TechCrunch basically made the point yesterday: TwittAds is a bad idea. I wanted to add my two cents from a the perspective of someone who spends a lot of time asking himself “would my company want to buy ads on this site?”
The point of TwittAds is thus: put advertising on your personal Twitter page and [...]

Posted 03 September 2008 † Aaronontheweb § Bad Marketers § Twitter ‡ Comments (4) ° Tagged: , ,