Comments on: FeedBurner Is Not Your Friend

By: Aaronontheweb

Aaronontheweb — Tue, 08 Jul 2008 23:50:15 +0000

FeedBurner’s data has never been that reliable; the subscribership data is a good ballpark estimate but it’s “reach” data is pathetic and grossly under-reported.

By: Steve Mills

Steve Mills — Tue, 08 Jul 2008 05:21:46 +0000

I wasn’t aware of Mybrand, I will have to go and set it up.

I have noticed that Feedburner has been getting a lot buggier lately

By: Aaronontheweb

Aaronontheweb — Tue, 08 Jul 2008 05:00:38 +0000

Just finished reading your blog article, Scott. It’s good stuff. I went ahead and got the ball rolling with MyBrand for my employer today. I might add it for my own personal blog soon.

By: Scott Watermasysk

Scott Watermasysk — Sun, 06 Jul 2008 15:25:39 +0000

I wrote about something similar. As mentioned by Dave Ward, MyBrand is a way to protect yourself: http://simpable.com/technology/feedburner-cname/

By: Paul

Paul — Thu, 03 Jul 2008 23:30:12 +0000

So what’s the solution, Aaron?

By: RJD

RJD — Thu, 03 Jul 2008 19:53:49 +0000

What if Google begins to insert in-line adwords at the bottom of your post, unless you as a publisher pay up?

By: Aaronontheweb

Aaronontheweb — Thu, 03 Jul 2008 18:54:04 +0000

Yep, I’m aware of MyBrand but I had forgotten about it. Good thing that you brought it up! It’s a good idea for people starting new blogs to use a MyBrand-destination as the address for their feeds, but blogs who used FeedBurner without MyBrand for a while will still have their old subscribers subscribed to the FeedBurner address, and that’s still a problem.

Either way, moving all of your new subscribers to a domain created using MyBrand solves most of my concerns with FeedBurner, not all of them, but it solves the most important ones.

Thanks again for bringing up MyBrand – good call on that.

By: Dave Ward

Dave Ward — Thu, 03 Jul 2008 17:53:00 +0000

As long as you’re using “MyBrand”, it’s always easy to instantly switch your existing feed away from FeedBurner.