Comments on: Customers Pick Static Documents over Blog Entries 8 to 1 on Average

By: A rising tide that lifts all blogs | Broadcasting Brain

A rising tide that lifts all blogs | Broadcasting Brain — Mon, 16 Jun 2008 11:24:05 +0000

[...] audience, but some people don’t get it yet. Maybe a lot of people don’t get it yet. Marketing Ninja also has a relevant anecdote showing a situation where people preferred static documents (e.g. Adobe .PDF files) over blog posts [...]

By: bizsugar.com

bizsugar.com — Fri, 06 Jun 2008 16:47:04 +0000

Customers Pick Static Documents over Blog Entries 8 to 1 on Average | Marketing Ninja

Given the choice between an online blog and a PDF download, many customers feel more comfortable with a PDF or other static document.

By: Aaronontheweb

Aaronontheweb — Fri, 06 Jun 2008 03:30:50 +0000

Hey Walt, thanks again for commenting.

1. I can’t disclose the headlines.

2. Calls to action were:
“read more on our blog” or “download our PDF on [subject of the email]

I think you’re right about not referring to our blog as a “blog.” We’re also considering experimenting with not giving our audience a choice of where to go at all; the new call to action would be “click here to read more” or something along those lines.

By: Walt Goshert

Walt Goshert — Fri, 06 Jun 2008 00:16:15 +0000

Couple questions:

1. What were the headlines/titles of the “documents”?

2. What was your specific “Call to Action”? Example, visit our blog for full details. You’ll find the White Paper download here.

As I stated earlier, my experience, all though not fully tested, is b-t-b doesn’t trust the word “blog”…

So, don’t call it a blog.

Now, if all things equal here, my question is “Why?”