Marketing Ninja

I try very hard to maintain an air of professionalism on AjaxNinja, but give me a break. It’s casual Friday.

Dave McClure, whom I met I met through an internet slap fight over TechDumpster and VentureBeat, was the Director of Marketing for PayPal between 2001 and 2004. He knows way more about online marketing and advertising than I do, and I’m begging all of my Blogging for Business readers to read some of his recent posts from his famous, blog, 500 Hats.

To all executives with firing power reading Blogging for Business:

If your marketing guys do not read these links, fire them.

Let the fun begin:

1. Startup Metrics for Pirates: AARRR – Attract visitors, retain them, have them spread news about your site by worth of mouth, and convert them into customers.
2. Facebook Advertising Sucks? Nope, CPM Sucks. – Why the timeless advertising model left over from Web 1.0 is a disaster for online marketing.
3. User Engagement is a Depth, not a Breadth, metric (and # UV’s / # Facebook App users are crappy UE metrics) – Don’t mistake a high volume of “tire-kicking” visitors for interested users.

Dave has a treasure chest full of great articles, but I would tell you that if you’re interested in making the online aspects of your business effective, you should read these articles even if the room you’re in is on fire at the moment.

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