Super Soaker Teaches Us Why Focus Groups Are Important

Did anybody at Super Soaker stop to ask “hey, isn’t this product idea a little ridiculous?” at some point in the product marketing cycle?

Youtube: Oozinator – The Questionable Super Soaker

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  1. From Friday Links « Not an Expert Blog on 06 Mar 2009 at 10:33 am

    [...] Marketing Ninja Shares with us the Super Soaker Oozinater. You really couldn’t make this one up if you [...]

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