On Thursday I’ll be attending the San Diego Online Marketer’s Summit on the behalf of my employer. It should be some interesting stuff - here are the lectures that I will be present for:

• Morning Keynote: The State of Marketing in a Web 2.0 World
• Complete Website Strategy: SEO & Usability
• Customer Life-Cycle & Loyalty Marketing
• Email Marketing
• Social Media Strategies
• Big Brands, Big Plans Keynote Panel

Should any of you be in attendance (I know that there are a lot of Southern Californians who read this blog) feel free to chat with me - my nametag will identify me by my employer (SmartDraw.)

I don’t expect that any of the stuff that I’m going to hear will be mind-blowing or Earth-shattering, but I think I will be able to capture some working knowledge of how to implement social media campaigns and what the best practices are. I think the conference will allow me to contrast their experiences with mine (which have been interesting thus far) and perhaps it will even move me to try to implement some new stuff at work.

We’ll see - I also want to try to learn some stuff from the other attendees; I’ll probably end up attending the subsequent happy hour following the conference itself.

See you there (hopefully!)

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