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Monthly Archives April 2009

Understanding the Insignificance of Your Web Traffic

I suspect that this morning’s Wall Street Journal piece by Mark Penn, America’s Newest Profession: Blogging, is going to go viral in the blogosphere, but not for the reasons that he intended. Rather, it’s going to go viral due to the disputes over this section of his article (emphasis mine):
It takes about 100,000 unique visitors [...]

Posted 21 April 2009 † Aaronontheweb § Blogging § Pricing § Sponsorships ‡ Comments (4) ° Tagged: , , ,

Poll: What do you do when someone Tweets a pirated version of your product?

I work for a software company, and naturally we’re concerned about piracy. Our internal research indicates that whenever the most recent version of our product is successfully cracked we end up losing roughly up to 10% of our revenue until we thwart the crack or release a new version.
So I have a small dilemma when [...]

Posted 17 April 2009 † Aaronontheweb § Behavioral Analysis § Twitter ‡ Comments (7) ° Tagged: , ,

Everyone in Your Organization Should Understand Marketing – Working Smarter

I figured that you all might enjoy this, but I put up a quick post over at Working Smarter entitled: Everyone in Your Organization Should Understand Marketing.
Here’s a quick taste:
Everyone from the System Administrator to the Shipping Clerk needs to understand how their work helps the organization advance – they need to understand their organization’s [...]

Posted 10 April 2009 † Aaronontheweb § Management Structures § Marketing Process ‡ Comments (0) ° Tagged: , ,