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Monthly Archives March 2009

Mike Arrington, A Man in Full

One of the advantages of changing Marketing Ninja to a personal format instead of an instructive format is that it allows me to discuss issues that are important in the scope of marketing but not wholly marketing unto itself. The meat of this post is an issue that is tremendously more important than marketing [...]

Posted 18 March 2009 † Aaronontheweb § Blogging § Personal ‡ Comments (0) ° Tagged: , , ,

How to Calculate ROI

I posted an entry on Working Smarter explaining how to calculate simple ROI in order to properly prioritize projects and get your co-workers to buy-in to new initiatives. I figured that my readers here might find this helpful; here’s an excerpt from “How to Calculate ROI:”
Return on Investment means a lot of things; it means [...]

Posted 17 March 2009 † Aaronontheweb § Results Oriented Marketing ‡ Comments (1) ° Tagged: , ,

The Law of Unintended Consequences and No-Follow

Of all of my del.icio.us favorites this week, I found these two stories about the highly negative impact that rel=”nofollow” has had in search to be the most fascinating.
First, let’s learn about how nofollow inadvertently creates “SEO blackholes” which end up favoring less accurate mega-sites like About.com, Answers.com, and WikiPedia instead of more accurate, more [...]

Posted 07 March 2009 † Aaronontheweb § Google § Search Engine Marketing ‡ Comments (6) ° Tagged: , , ,

Poll: Does it Creep You Out When Companies Follow You on Twitter?

Everywhere I look I see PR people recommend following your customers on Twitter – and they mean this specifically:
You see someone mention your product on Twitter via Twitter Search.
Follow them.
Observe, converse, and engage.
Sounds simple enough, right? But for the life of me I can’t get into it – I manage my company’s Twitter account and [...]

Posted 06 March 2009 † Aaronontheweb § Behavioral Analysis § Social Media ‡ Comments (6) ° Tagged: , ,

Super Soaker Teaches Us Why Focus Groups Are Important

Did anybody at Super Soaker stop to ask “hey, isn’t this product idea a little ridiculous?” at some point in the product marketing cycle?

Youtube: Oozinator – The Questionable Super Soaker
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Posted 03 March 2009 † Aaronontheweb § Bad Marketers ‡ Comments (1) ° Tagged: ,

And This is Why the Stock Market is Crashing

I couldn’t help but notice this comment from Christoper Buckley’s Daily Beast entry this morning “The Audacity of Nope:”
Next, I suppose this is because I don’t live in a rich area, and in fact don’t know anyone who is rich as John McCain would define it, but I don’t care how high taxes go on [...]

Posted 02 March 2009 † Aaronontheweb § Behavioral Analysis § Market Analysis ‡ Comments (14) ° Tagged: , ,