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Monthly Archives February 2009

Would You Adopt Something Just Because It’s Free?

A simple Tweet from Talent Zoo CEO Rick Myers sent that little hamster in my brain off onto a furious wheel-rotating rampage this morning. I’m the sort of person who is very hesitant to get my company to adopt something that’s “free” because nothing is truly “free.”
Everything has an associated cost with it, whether it’s [...]

Posted 27 February 2009 † Aaronontheweb § Behavioral Analysis § Pricing ‡ Comments (4) ° Tagged: ,

Awesomely Awesome Cartoon Explains the Credit Crisis

Although I just Tweeted a link to both of these videos a moment ago, I thought they were so good and so informative that they deserved a repost.
A key part of what I do at work is explain to people how visualization makes it easier to understand and react to complicated issues, and these short [...]

Posted 20 February 2009 † Aaronontheweb § Market Analysis § Marketing Visuals ‡ Comments (4) ° Tagged: , , ,

Yelp Doesn’t Like the Taste of its Own Medicine

Irony thy name is “Yelp.” If you haven’t been living in a cave for the past two years then you’ve surely heard of the popular social-reviews site, Yelp.

Sites like Yelp and Amazon have helped put a lot of power back into the hands of consumers over the years – the ability to aggregate and publish [...]

Posted 19 February 2009 † Aaronontheweb § Public Relations § Social Media ‡ Comments (0) ° Tagged: , ,

The Truth About Targeting

On the “buy path” in my company’s e-commerce system we reserve a tiny slice of on-screen real-estate for customer comments about their pre-purchase experience with us.
These comments are then sent to all of the employees who care to subscribe to them (and one customer support person who has to respond to any service issues that [...]

Posted 18 February 2009 † Aaronontheweb § Product Development § Targeting ‡ Comments (1) ° Tagged: ,