Is this what frontier guerrilla marketing looks like? What kind of horrible Bladerunner-esque nightmare is this?
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You’re a smart guy or gal in your company’s marketing department. One of your initiatives hasn’t been performing well and you decide to investigate. You spend days pouring over ProClarity reports, Google Analytics data, WebTrends, and on and on and on.
You figure it out – you discover that your organization is doing something fundamentally wrong [...]
I’m serious.
I am by no means a veteran in online marketing. I have the pleasure of working with and learning from people who have 10+ years of experience in online marketing, but I didn’t start riding shotgun with them until last year. I’ve talked to dozens of other online marketers, attended meetups, webinars, seminars, conferences, [...]
Feature bloat meets packaging.
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My reply to an insightful post written by Jessica Mah, a blogger I had never heard of before – Why 99% of Entrepreneurs Fail: Because they don’t do anything.
I’ve had more ideas than I can count, implemented many of them, but never taken one and ran with it. Most of those projects I implemented were [...]
If there’s one part of online marketing that I loathe it’s dealing with the jerks who write me inflammatory, offensive, and often insulting emails for doing something heinous, like sending them emails. I tweeted the other day about a C-level exec at a Fortune 500 company who sent us some pretty unkind words regarding an [...]
Spencer Spinnel, Director of Google Print Ads, writes:
While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the product has not created the impact that we — or our partners — wanted. As a result, we will stop offering Print Ads on February 28. [...]
A Short Story
You’re a successful content marketer, corporate blogger, social media manager, or whatever the title of the month is for the dedicated new media expert on-hand. You’ve invested a lot of time and effort into building a valuable marketing channel your company. You were trusted by management to go off and do your own [...]
Today I spent some time reading about the final liquidation sales at Circuit City and the recently-filed bankruptcy of Black Angus restaurants, and it made me a little sad. Did Circuit City do a lot of stupid things that upset customers over the years? Of course, but it’s still sad to see a giant ride [...]