Monthly Archives December 2008

Command and Control Companies Need Critical Thinkers, Despite Popular Belief

Looks like The Grinch is in the driver’s seat of one particular Wal-Mart location this Christmas. So some out-of-work mortgage executive:

Patronizes Wal-Mart for a decent sum of money ($1,300);
Goes outside the store dressed as Santa;
Hands out the cards to customers walking into the store, which pretty much guarantees that those customers are going to buy [...]

Is Advertising a Doomed Monetization Strategy for Social Networks?

This morning I got caught up on some of my weekend emails from MarketingCharts and I came across this gem which confirmed what I have long suspected (emphasis mine):
SocNet Ads Less Effective than Other Web Types
US online consumers who use social networking services (SNS) such as MySpace and FaceBook are less receptive to SNS ads [...]

Signs of Life in the Auto Industry

A quick hit from Fox News – “Who Needs the Big 3? Atlanta Company Plans New Police Car:”
A prototype model of the E7 is on a nine-city U.S. tour, as Carbon Motors executives market the car to law enforcement officials and municipal fleet managers.
Unlike conventional police cruisers, which are retrofitted consumer vehicles such as the [...]