I came across an entry on TomsTechBlog entitled “Influencers of the Tipping Point,” which linked to the more bluntly titled Valleywag article “Why sponsoring bloggers is a waste of money.” The short version of the story is thus: Seagate sponsored critically acclaimed techblogger/habitual overenthusiast Robert Scoble only to see their stock drop 35% in price [...]

Consumer activist sites like The Consumerist and online review aggregators like Yelp and Amazon have helped put more power into the hands of the consumers; corporations who run unethical marketing campaigns or ones that treat their customers poorly are rightly ousted by sites like these.
Ultimately bad reviews and stories from these sites force companies [...]

Back when I was just getting started blogging I made a mistake that I think many new bloggers make - I started blogging about blogging because I wanted to share my excitement, my new experiences with my developing audience.
Most new bloggers who get sucked into that morass quickly veer into another vapid tangent, [...]