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Monthly Archives August 2008

Influencer Marketing is Not Dead

I came across an entry on TomsTechBlog entitled “Influencers of the Tipping Point,” which linked to the more bluntly titled Valleywag article “Why sponsoring bloggers is a waste of money.” The short version of the story is thus: Seagate sponsored critically acclaimed techblogger/habitual overenthusiast Robert Scoble only to see their stock drop 35% in price [...]

Posted 26 August 2008 † Aaronontheweb § Influencer Marketing § Sponsorships ‡ Comments (3) ° Tagged: ,

Online Review Sites Should Offer Vendors a Chance for Rebuttal

Consumer activist sites like The Consumerist and online review aggregators like Yelp and Amazon have helped put more power into the hands of the consumers; corporations who run unethical marketing campaigns or ones that treat their customers poorly are rightly ousted by sites like these.
Ultimately bad reviews and stories from these sites force companies [...]

Posted 08 August 2008 † Aaronontheweb § Public Relations § Social Media ‡ Comments (4) ° Tagged: ,

Busting the Myths of Corporate Blogging

Back when I was just getting started blogging I made a mistake that I think many new bloggers make – I started blogging about blogging because I wanted to share my excitement, my new experiences with my developing audience.
Most new bloggers who get sucked into that morass quickly veer into another vapid tangent, [...]

Posted 01 August 2008 † Aaronontheweb § Blogging for Business § Content Marketing ‡ Comments (1) ° Tagged: ,