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Monthly Archives July 2008

The Simple Formula for Marketing Successfully on Social Networks

Jeremiah Owyang’s latest post, “Forrester Report: Best And Worst Of Social Network Marketing, 2008,” answers a question that came up constantly in the early days of F8 and the Facebook goldrush: “how can my business leverage the success of social networking technology?”
The answer: companies who leverage the member-to-member aspect of social networks outperform companies who [...]

Posted 19 July 2008 † Aaronontheweb § Social Networks ‡ Comments (3) ° Tagged: ,

Dear AdSense: is a Topical Filter for Untargeted Ads too much to Ask?

AdSense and I have enjoyed a fantastic working relationship over the span of half a year or so. I haven’t made much money off of it, but that’s not really the point. I think having some AdSense units embedded on my site actually makes it look a bit more professional, and AdSense saves me the [...]

Posted 18 July 2008 † Aaronontheweb § Contexutal Advertising ‡ Comments (4) ° Tagged:

Google’s Talking Points For Today’s Antitrust Hearings: The Only Ones Who Won’t Like Our Yahoo Deal Are Our Advertisers

TechCrunch, reporting on this morning’s antitrust hearings regarding the Google/Yahoo search deal, ran the following headline: “Google’s Talking Points For Today’s Antitrust Hearings: The Only One Who Won’t Like Our Yahoo Deal Is Microsoft.” I figured I’d go ahead and give the correct headline while I’m at it.
I know that my employer has seen a [...]

Posted 15 July 2008 † Aaronontheweb § Marketing IT § Search Engine Marketing ‡ Comments (0) ° Tagged: , , ,

iPhail: The Marketing Failure Behind the 3G iPhone

Another year, another iPhone. This year’s 3G iPhone release didn’t quite capture the majesty of the first iPhone release, did it? I figured that Apple was shooting for true market penetration in the smart phone industry; however, like many other bloggers, I was mislead by the initial $199 price tag.
As it turns out, the costs [...]

Posted 15 July 2008 † Aaronontheweb § Market Analysis § Public Relations ‡ Comments (3) ° Tagged: , ,

The Danger of Letting Early Adopters Influence Product Development

Let’s just face it – early adopters of any technology are going to be technical people themselves; they’re going to be engineers, enthusiasts, hobbyists, or something else. Early adopters are a blessing for small companies, like the one I work for, because they are willing to take the risk of trying out your product without [...]

Posted 10 July 2008 † Aaronontheweb § Market Analysis § Product Development ‡ Comments (4) ° Tagged: , ,

FeedBurner Is Not Your Friend

As Tom from TomsTechBlog has pointed out, a major incident that should have incited many bloggers to question Google’s modus operandi occurred with hardly a peep from the normally boisterous blogosphere.
To recap, FeedBurner’s traffic reporting service went down last weekend – no blogs were able to receive any of their normal traffic information from [...]

Posted 03 July 2008 † Aaronontheweb § Blogging ‡ Comments (8) ° Tagged: ,