Monthly Archives June 2008

Social Media Needs to Stay Out of Amazon’s Kindle

Those of you who follow me on Twitter might be aware that I bought my dad a Kindle on Father’s Day. My dad’s a busy guy and the only time he really gets to sit down and read a new book is when he’s sitting in the airport wishing that he had bought one before [...]

Is the Market for PC Gaming Finished?

CNET broke a big story today about Vista falling out of favor with software developers. The story has a disingenuous premise given that any application written for Windows XP will work with Vista thus making Vista the most widely-adopted platform, but Tom from TomsTechBlog raised an interesting point:
But it does illustrate a bigger problem [...]

Apple to Focus on Market Penetration instead of Market Skimming with 3G iPhone

Unless you’ve spent the past week living in a cave you’ve no doubt heard about the 3G iPhone announcement from Apple’s Worldwide Developer Conference (WWDC) last week. I’m not going to get into all of the new features introduced to the next version of the iPhone because they’re insignificant compared to the new iPhone [...]

Understanding The Steve Gillmor Effect

Over the past two weeks TechCrunch has been struck by the Steve Gillmor phenomenon, also known as the sudden appearance of articles boasting outrageous claims written in an unintelligible, somewhat bombastic style.
Joel Spolsky was an early pioneer in the field of Gillmor translation, but as you can tell it’s a rather difficult field of study [...]

3 Reasons Why Marketers Hate Bloggers

On Friday last week I wrote about why bloggers hate marketers. I can’t tell you the number of articles I’ve read about marketers who simply don’t understand bloggers and how awful most marketers are at trying to utilize bloggers as promotional instruments.
What none of these bloggers talk about, however, is the subject of why marketers [...]

Bloggers Hate Marketers

There’s a great post on LifeHack today by Dustin Wax about "How To Get a Blogger To Promote Your Product." I originally began this blog entry as a comment on LifeHack in response to Dustin, but it quickly became evident that I’d need to dedicate an entire post to the subject.
As someone who is [...]

Customers Pick Static Documents over Blog Entries 8 to 1 on Average

In my previous post I speculated as to whether or not most customers would prefer to be sold on a product through a blog or a static office document, like a PDF or a Microsoft Word document.
We’ve executed some email campaigns over the past month to test this theory. Here are the details that I [...]

Are Most Customers too Old School to be Sold through a Blog?

I’ve always wanted an excuse to use a fisticuffs image on my blog – I guess all of that Yahoo/MSFT drama would have been a good time, but this will suffice.
I’ve tried three times to write a good, anecdotal lead-in for this post. I’m going to have to say “to hell with it” at this [...]