This is a sample post from my Field Guide to Social Marketing.
I was reading up on DotNetKicks when I came across the most interesting headline I have ever seen on the site, “How YOUR tech blog posts are RIPPED OFF while you sleep!”
The post comes from Mike Duncan, a C# blogger, who discovered that a [...]

Cool brands are like a vacuum, nature abhors them. The cooler they get, the more attractive they become to the uncool and the harder they have to fight to retain their hip customer base.

This is a sample post from my Field Guide to Social Marketing.
One of the things that I’ve been recommending to my marketing clients, and one of the things that I did for Marketing Ninja today, is to have a brainstorming session where you determine what you’re going to write about and what you’re going to [...]

80% (84%, actually) of the time spent on blogs comes from 20% of the audience, a comScore study finds; this presents an opportunity to develop a unique audience for your blog.

I got a phone call on Tuesday from an employee of an online advertising network who asked about running advertisements on Marketing Ninja. I haven’t put up any advertisements since the redesign and the idea of running some new advertising appealed to me; however, our dear potential advertiser had a few missteps that ruined their sale. I thought I’d share them with you

Linkbait works well at drawing in new readers, because linkbait posts have efficient headlines and readily digestible content, like lists. However, they get old, and some readers like myself, find that linkbait posts have little to offer after a while. Here’s why