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Monthly Archives March 2008

Four Options to Consider When Your Content is Plagiarized

This is a sample post from my Field Guide to Social Marketing.
I was reading up on DotNetKicks when I came across the most interesting headline I have ever seen on the site, “How YOUR tech blog posts are RIPPED OFF while you sleep!”
The post comes from Mike Duncan, a C# blogger, who discovered that a [...]

Posted 24 March 2008 † Aaronontheweb § Blogging § Field Guide to Social Marketing ‡ Comments (5) ° Tagged: ,

Facebook’s Problem – Stop Letting Lame People In!

Cool brands are like a vacuum, nature abhors them. The cooler they get, the more attractive they become to the uncool and the harder they have to fight to retain their hip customer base.

Posted 20 March 2008 † Aaronontheweb § Social Media ‡ Comments (4) ° Tagged: ,

Organize Your Business’ Online Message with Mind Maps

This is a sample post from my Field Guide to Social Marketing.
One of the things that I’ve been recommending to my marketing clients, and one of the things that I did for Marketing Ninja today, is to have a brainstorming session where you determine what you’re going to write about and what you’re going to [...]

Posted 18 March 2008 † Aaronontheweb § Field Guide to Social Marketing ‡ Comments (2) ° Tagged: ,

The Truth About Your Blog’s Audience: The 80-20 Rule

80% (84%, actually) of the time spent on blogs comes from 20% of the audience, a comScore study finds; this presents an opportunity to develop a unique audience for your blog.

Posted 11 March 2008 † Aaronontheweb § Blogging ‡ Comments (0) ° Tagged: ,

5 Ways to Great Ways to Ruin a Sales Pitch

I got a phone call on Tuesday from an employee of an online advertising network who asked about running advertisements on Marketing Ninja. I haven’t put up any advertisements since the redesign and the idea of running some new advertising appealed to me; however, our dear potential advertiser had a few missteps that ruined their sale. I thought I’d share them with you

Posted 06 March 2008 † Aaronontheweb § Direct Marketing ‡ Comments (4) ° Tagged: , ,

Linkbait – Why Regular Readers May Stop Reading Yours

Linkbait works well at drawing in new readers, because linkbait posts have efficient headlines and readily digestible content, like lists. However, they get old, and some readers like myself, find that linkbait posts have little to offer after a while. Here’s why

Posted 03 March 2008 † Aaronontheweb § Blogging ‡ Comments (0) ° Tagged: ,